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Ian Winick · Cologne


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A few words on quality

Quality is an attribute to which virtually anyone can lay claim. And so we have dog food made with ‘quality ingredients’, ‘quality support service’ from surly incompetents and ‘quality time’ in front of the television. If the word ‘quality’ has not actually been hyped to death yet, then it has certainly lost much of its currency.

This being so, rather than stating that I offer a quality service, let me put it in more concrete terms:


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